How To Pound Out KillerAds That Get Results

Writing effective advertising
copy may not seem like an
easy thing to do, but with a
little information, insight
and practice you can learn
to pound out killer ads
guaranteed to grab
attention and get results!
Here are a few of my
favourite tips and ideas.
You can adapt them to
your industry and your
needs.
Thestarting point for
creating an ad is either the
product you want to sell,
or the audience you want
to sell it to. What are you
selling and to whom do
you hope to sell it?
Let's say your focus is the
product. Brainstorm a list,
in writing, of every benefit
and feature you can think
of. Include all the
wonderful ways the
product will solve
problems or enhance the
life or business of the
buyer.
Once the list is complete,
prioritize the items by
order of greatest value.
Next, think about your
target audience. Carefully
consider their needs,
interests and expectations.
Again, create and prioritize
a list of all the reasons this
audience could benefit
from the product.
Now, go back to your list
of product benefits and
features and see if you can
adjust the priorities to
better fit the interests of
this audience.
The next step is to decide
what you want the ad to
accomplish. Do you want
to make direct sales from
the ad? Or simply drive
traffic to a website to do
the selling? It is important
to have a well-defined
purpose. The more specific
the purpose and the
wording, the more
powerful and effective the
ad will be.
Alright, here we go. What is
the most important benefit
or feature of your product?
Use that information in
either your headline or
your first sentence.
As you craft the body of
the ad, entice your
prospects with other high
priority benefits and
features. Be descriptive!
Help your prospects
visualize the product or its
benefits. Use actual
pictures or graphics where
possible.
"Power" words can add
punch to your ad copy.
Words like Free, Easy,
Guaranteed, Limited and
New are effective in getting
attention and motivating
people to buy or respond.
The use of You and Yours
personalizes the ad and
enhances its appeal.
You may want to highlight
ways your product is
different or better than
other similar products, but
do not cut down your
competitor's product!
Instead, focus on the
positive qualities of your
product.
Use testimonials from
satisfied customers, if you
have their approval.
Finally, it is always good to
go for the close – TELL the
prospect what to do:
"Order NOW." "Visit our
website TODAY." "Act
FAST!" "Quantities are
LIMITED. Get YOURS now."
Let's review the key points
of successful advertising
copy:
- choose a specific product
or service
- identify a targeted
audience
- create a powerfully
appealing headline
- focus on the top benefits
or features
- highlight the advantages
- use "power" words and
phrases to motivate
- use descriptive words to
create visual images and
appeal
- know what you want the
prospect to do and TELL
them
- use testimonials
You can also review other
ads and marketing
materials to pick up
additional ideas and
insight. Experiment with
changes in your ad copy
and track your ads to see
which ones produce the
best results.
It may take some trial and
error to find the best
formula for your ads, but
remember this - practice
makes perfect.

Diposkan oleh Biztiyan
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